Grigor Dimitrov took 13th place in the ranking of most marketing sportsmen of the world. Last year, Bulgarian was 5. This year's winner is colleague from the court Canadian Eugenie Bouchard . Here is a description summarizing choice :
Bulgarian, 23, Tennis
The stylish potential superstar on the cusp of his breakthrough moment
Representatives: Team 8
Key partners: Nike, Wilson, Rolex
2014 ranking: 5
The world of men’s tennis has been blessed over the past decade by the so-called ‘big four’, but as injury, age and up-and-down form catches up with Rafael Nadal, Roger Federer and Andy Murray, leaving Novak Djokovic away and clear at the top, the ATP Tour’s marketing department is actively looking to promote a new generation. The likes of Milos Raonic and Kei Nishikori are being pushed, but it is in 23-year-old Bulgarian Grigor Dimitrov, currently on the fringes of the top ten, that hopes are highest. If perhaps he has not progressed quite as quickly as some imagined he might, knocking defending champion Murray out of Wimbledon in last year’s quarter-finals was the clear sign yet that this is indeed a star on the ascendant.
Commercially, Dimitrov’s representatives at Team 8, the agency co-owned by Roger Federer, have begun mining his potential: October's five-year, multi-million dollar deal with Rolex was surely a sign of things to come. Huge potential, an ability to attract high-end brands and one half of tennis’ glamour couple – he is still going steady with Maria Sharapova – Dimitrov might already be the ATP’s best long-term marketing asset. DC
